"What a Coincidence, We Have the Same Values You Do!"

How can you take a cookie with a universal approval rating, change everything about its recipe and not make the world angry? You throw some virtue-signaling on top and hope your brand is strong enough to take the hit. 

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In this campaign, we endeavored to make an Oreo that appeals to the conscientious consumer by introducing a cookie with natural ingredients and sustainable packaging. The sweetener here is we got to introduce a new weird Oreo flavor and donate to a good cause at the same time.