"What a Coincidence, We Have the Same Values You Do!"
How can you take a cookie with a universal approval rating, change everything about its recipe and not make the world angry? You throw some virtue-signaling on top and hope your brand is strong enough to take the hit.
In this campaign, we endeavored to make an Oreo that appeals to the conscientious consumer by introducing a cookie with natural ingredients and sustainable packaging. The sweetener here is we got to introduce a new weird Oreo flavor and donate to a good cause at the same time.